We call ourselves “full-service” because we position ourselves to be your one-stop-shop, taking care of all things marketing. Our partnerships thrive when we’re able to step in, refine and relaunch your overall brand and manage an ongoing marketing and engagement strategy so you don’t have to think about the to-do’s (if you don’t want to).

The marketing world is constantly in flux. It’s getting harder and harder for businesses to stand out to their target audiences. To even check the marketing box these days means you’ve got to do it all: have a website, be on social media, stay ENGAGED with your customers, diversify, maximize ROI, and look good. 

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time.

After designing my ideal week, I had a much clearer idea of how to create a framework for my week that would empower me to feel more focused by theming days of the week, and even parts of the day. I spent nearly a year turning down every new project (and even getting rid of old ones) so that I could reduce my workload, build in more margin, and create what is now Digital Strategy School. It takes time to build margin into your schedule.

Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other selectors. More surprisingly, our selectors may even lose out in the global specificity war, ultimately having little or no effect on the page at all. Any time we make a change to a CSS file, we need to carefully consider the global environment in which our styles will sit. No other front end technology requires so much discipline just to keep the code at a minimum level of maintainability.