Disruptive multisport clothing co. launches with a BOOM.
Client: Bomboom is a fitness-wear brand built for multisport competitors who are looking to make noise in athletics. They combine community, coaching, and cutting-edge gear to equip athletes to inspire performance in sport and happiness in life.
Case: The world is changing for the every-day road warrior. It’s more important than ever to be SEEN. Running, biking, swimming, moving — the louder and brighter you are, the more you stand out. Practically, that means safer athletes. Promotionally, that means getting noticed — sponsorships, social attention, endorsements, and just being the best-dressed in a world full of bo-ring.
Bomboom objectives are part clothing sales, part community development, part brand buy-in. They had a vision to fill a void in the sport-wear industry, making functional gear that was fun to wear and getting it to their community with great customer service. They wanted to create an irreverent, “cool kid” vibe across their marketing platforms that would turn heads, antithesize boring, and disrupt expectations.
Result: We worked to infuse energy into the Bomboom brand across their marketing platforms. We started with a bold mashup of neons, custom typography and iconography to create an octane-charged brand foundation that would be used for future scalability. The logo and looks were animated, applied and expanded to skin the full range of digital touchpoints. We designed an e-commerce, customer-focused Wordpress site, launched an introductory social media campaign to promote community engagement and product sales, and partnered with Bomboom on a full growth-strategy for ongoing brand promotion.
