Chiropractic center promotes holistic health vibes with a symbolic, organics-inspired, comprehensive brand platform.
Client: Prana Chiropractic is boutique medical practice — part of a holistic health movement, bringing whole-body treatment to their local community through chiropractic care, nutritional counseling, and soft tissue therapies.
Case: Prana owner and entrepreneur needed a brand to match their revolutionary [and often female-centric] approach to healthcare. Their conviction for a lifestyle approach to healing the body needed a professional brand presence while still retaining symbolic references to their bohemian, whole-health philosophy.
Prana not only needed to stand out in a market of medical practitioners, but the brand would need to connect with potential customers, living alongside an association of other medical specialists sharing the same office space.
Result: When the client requested help with their logo, we took them through our brand development process which resulted in a versatile visual system for their business that would work across all brand touch points. We integrated soft flora, earthy ancillary elements and a strong typographic identity into a full brand system that would be distinctive, yet marketing appropriate.
Prana Chiropractic owner was able to utilize a library of delivered brand elements to build out a suite of marketing materials on Canva — including a business suite, website, and educational materials.
Prana is a great representation of how we take a logo request and deliver on a foundational brand system. We aim for our logos to work within the context of a strong brand and are available to guide brand development so your marketing — and your business — can be a success.
